Joe Gibbs Racing Announces Partnership with Free Bird Southern Spring Water
Joe Gibbs Racing announced today that the organization has signed a multi-year agreement with Free Bird, the rapidly growing Southern Spring Water brand with a free-spirited twist. Free Bird will be the primary partner on Chase Briscoe’s No. 19 Toyota Camry in three NASCAR Cup Series races in 2026 – Darlington Raceway on March 22, EchoPark Speedway on July 12, and the Charlotte Motor Speedway ROVAL on October 11.
“We are thrilled to help introduce Free Bird to our NASCAR community,” said Eric Schaffer, Executive Vice President and Chief Commercial Officer for Joe Gibbs Racing. “The Southern Spring Water was created to celebrate America making them a great partner for Chase Briscoe and our No. 19 team.”
NASCAR Driver Chase Briscoe Teams Upwith Free Bird Southern Spring Water as Brand Ambassador
NASCAR Cup Series driver Chase Briscoe has partnered with Free Bird, the fast-growing Southern Spring Water brand with a free-spirited twist. A first-of-its-kind partnership for Free Bird, Briscoe will introduce motorsports fans to the water from the Blue Ridge mountains of Georgia.
“I’m excited to represent Free Bird at the racetrack and in my everyday life,” Briscoe said. “From the packaging to being water straight from the Blue Ridge mountains, the water really captures the American spirit and is a perfect fit for the NASCAR fan base. It’s awesome to see them getting involved in racing and I’m proud to help them grow their connection with our fans.”
FREE BIRD Southern Spring Water Named Exclusive Water Partner of the 56th Annual GMA Dove Awards
FREE BIRD, the fast-growing Southern Spring Water brand with a free-spirited twist, is proud to announce its role as the exclusive water partner of the 55th Annual GMA Dove Awards, taking place in Nashville on Tuesday, October 7th.
This marks Free Bird’s first partnership with the Dove Awards, one of Christian and Gospel music’s most celebrated events. As the exclusive water partner, Free Bird will be donating its popular 12oz. cans to artists and fans throughout the evening.
Why Jay Williams Left Real Estate to Create America's Best New Beverage Brand
After a successful 20-year career in real estate, Jay Williams gave it all up to start a water company in a can. This is why he took the leap and what he's learned from it.
For over 20 years, Williams built a career in real estate.
He worked on over a billion dollars' worth of development projects, luxury apartments, student housing, you name it. He sat on boards, started companies, and introduced smart tech into student living before most people knew what that even meant.
Saluting Everyday Heroes: The Patriotic Vision Behind Free Bird Water
Jay Williams didn’t set out to create just another beverage company. He set out to create a tribute.
Free Bird Water was never about trends or shelf placement. It was built from day one as a brand with a mission. That mission was to honor the backbone of America. The result is a boldly unapologetic bottled water brand that doesn’t cater to elitism or hype. Instead, it reflects something deeper: national pride, community respect, and the spirit of everyday heroes.
How Jay Williams’ Free Bird Is Shaping a New Approach to Water Brands
In an era where water brands often promote wellness or lifestyle claims, Free Bird is taking a different approach. It’s focused on serving a segment of consumers who want something simple and genuine.
The pitch is straightforward: No infused adaptogens. No vague promises of health benefits. Just refreshing water, sourced from the Blue Ridge Mountains and poured into a 19.2oz Tallboy that looks like something you’d bring to a bonfire, not a pilates class.
Why Free Bird Isn’t Just About What’s in the Can According to Jay Williams
Free Bird didn’t start to sell water. It started to sell a feeling.
There are plenty of water brands out there preaching about electrolytes, alkalinity, and hydration hacks. That’s never been their thing. They’re not trying to change anyone’s lifestyle.
They’re just here to make cracking open a can of water feel damn good.
“Don’t Wait to Be Ready” says Jay Williams, Founder of Free Bird
No one is ever really “ready” to launch something new. Jay Williams certainly wasn’t. But sometimes the best way to figure it out is to just start and learn along the way. That’s exactly what he did with Free Bird.
When he started Free Bird Southern Spring Water, Williams didn’t have a five-year plan. He didn’t have industry contacts. He didn’t even know what a distributor actually did.
How Jay Williams Hacked His Way Into an Industry Where He Knew No One
When Jay Williams started out, he didn’t know a single person in the beverage industry. This is the story of how he networked from scratch, found his people, and slowly built real credibility without a name badge or a shortcut.
FREE BIRD Southern Spring Water Expands into Tennessee with Lipman Brothers, Building Momentum Across the Southeast
FREE BIRD, the fast-growing Southern Spring Water brand with a free-spirited twist, has officially launched across Tennessee through a retail distribution partnership with Lipman Brothers. This milestone marks the next phase of FREE BIRD’s southeastern rollout.
FREE BIRD Southern Spring Water Takes Flight in Georgia, Expanding Across the Southeast
FREE BIRD, the Southern Spring Water with a free-spirited twist, has officially landed on store shelves across Georgia through a key retail partnership with United Distributors, Inc. This marks the brand's first major retail distribution deal, setting the stage for expansion across the Southeast in the coming months.
Introducing FREE BIRD: Southern Spring Water with a Free-Spirited Twist
The world of the aluminum canned water market just got a bold new contender. Meet FREE BIRD, Southern Spring Water with a free-spirited twist, proudly sourced from Georgia’s Blue Ridge Mountains. Making its debut at BevNET Live, FREE BIRD delivers crisp, clean refreshment in a sturdy, recyclable 19.2oz. aluminum can. With a mission to celebrate simplicity, sustainability, and the American spirit, FREE BIRD is here to quench your thirst and remind you to live free...
